All submissions will be evaluated in three equally weighted areas: the proposed product/service and its associated market opportunity; the businesses revenue model and financial projections; and the team’s execution plan. When evaluating, judges will be asked to consider (and provide a narrative feedback for the semi-finalists) a variety of questions associated with each area are listed below:

1. Proposed Product/ Service and Market Opportunity
Is the value proposition sound?
How original, innovative and thoughtful is the proposed product/service?
Is the value proposition articulated clearly and evaluated comprehensively?
Does the plan adequately describe the intellectual property of the business?
Does the submission clearly identify a target market?
Does the submission identify other key market participants (competitors, potential partners, suppliers)?
Is the target market sufficiently large?
Does the business concept have competitive advantage(s) over existing solutions?

2. Revenue Model and Financial Projections
Do the financial projections reflect an understanding of the economics and potential growth opportunities or downside risks for the business?
Are the financial projections comprehensive and realistic?
Is the revenue generation plan logical and comprehensive?

3. Execution Plan
Is the business operationally feasible?
Does the submission clearly outline measurable, achievable milestones?
Is the capital requested sufficient to achieve the milestones it is meant to help the business achieve?
Do the founding team members have sufficient expertise to launch the business?
Does the plan address any needs for additional key people and strategies to attract these individuals?
Does the submission identify the major relevant risks?
Does the submission addresses the risks appropriately and/or provide contingency plans?
Is the submission structurally logical?


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